14 Nov How Mario Batali is Taking over the Culinary World and What we can Learn from him as a Business Owner.
With 26 Restaurants, 10 Cookbooks, 1 Award Winning Television Show, and 3 Eataly Marketplaces, Italian Chef Mario Batali is a force to be reckoned with not only in the food industry but in the Entrepreneurial industry as well.
Mario has completely taken the culinary world by storm and has created a personal brand that allows him to land gig after gig, including his most recent job of cooking for the Italy State Dinner at the White House.
When looking at Mario’s biography, it is apparent that his career took off when he embraced his cooking philosophy of “use the best local ingredients as simply as possible and serve them with flourish and joy”.
What exactly can we learn from his philosophy?
We can learn the importance of differentiating yourself from the competition.
Mario differentiated himself from practically every other Italian chef in New York City (and eventually the world) by leading with something that he is passionate about and that sets him apart from the crowd. On a technical level, what Mario did was embrace his Personal Brand.
He became a face behind a company. He humanized his restaurant. He gave his guests something that they could relate to and appreciate.
Odds are, his guests probably loved the fact that he used local ingredients and they started recommending him to more and more people, helping him grow in popularity.
This is the difference between having repeat customers and having raving fans.
Raving fans are those who are going to bring you repeat business time and time again, along with recommending you everywhere they go. They will support you, root you on, and be your biggest authentic marketing machine.
So, how can you differentiate yourself with your own cooking philosophy?
Ask yourself some questions:
- What are you passionate about?
- What makes your cooking unique?
- What stories from your youth have shaped you into the chef that you are today?
- What do you want to be known for?
If you’re having trouble answering these questions, ask a friend or colleague to help you.
Once you have decided on a cooking philosophy to differentiate yourself, sit with it for a couple of weeks and see how it feels. Once you know that you’ve nailed your philosophy, start embracing it. Lead with it. Include it on your menu and in your marketing materials. Totally embody it.
This cooking philosophy is now what you stand for.