19 Dec How to Make your Food Instagram-Worthy
Instagram has become one of the most influential social media platforms for the food industry. With food bloggers and Instagrammers having hundreds of thousands to millions of dedicated followers, it’s no wonder that restaurants try to get pictures of their plates onto the accounts Instagram Influencers. Below are 7 tips to making your food Instagram-Worthy, so that you can increase your chances of ending up on an influential food Instagrammers account. The result? More traffic to your website, more brand visibility, and potentially more traffic to your restaurant itself.
Why make your food Instagram-worthy?
Aside from the reasons listed above, Instagram provides amazing benefits for your restaurant including free marketing. When you are able to get pictures of your food (or restaurant) into the accounts of major Instagramers, your restaurant is now being seen by hundreds of thousands to even millions of followers.
Sometimes accounts will ask for a monetary fee to be featured, but most accounts will proudly display your photos if they think it will enhance their own feed, resulting in free marketing.Everyone is now posting pictures of their food on Instagram, so how can you make your food Instagram-worthy?
Tip 1: Get Creative
Try thinking outside of the box. Experiment with different backgrounds such as wood, marble, metal, or glass. Get creative by using your packaging (take out boxes and bags) to create an unconventional photo.
Also, think about including something other than food in your photos like flowers or even people. Add a simple hand digging into one of the dishes and the photo has now become more realistic.
Tip 2: Use Dinnerware to your Advantage
Using the right dinnerware in your photo can really make all the difference. If the food you are picturing is colorful, try sticking to a plain white ceramic plate. If your photo is more on the bland-looking side, pick a colorful plate to add a pop of color.
Tip 3: Use Natural Light Whenever Possible
Try to avoid artificial lighting as much as possible, and stick to natural light. Nothing beats natural light when it comes to taking good photos. Artificial light can discolor food and show unsightly shadows. Natural light will illuminate the food in it’s most natural state. Shoot outside or near a window on a semi-cloudy day for the best exposure.
Tip 4: Tell a Story
Use your imagination and tell a story with your photo. Maybe you make your plate look like it is being enjoyed outside at a picnic. Maybe you include a little kid’s arm holding an ice cream cone on what looks like a hot summer’s day. Telling a story with your photos will help people connect to them better, increasing your chance for engagement on Instagram (i.e. likes, comments, and shares).
Tip 5: Bank on Trends
Social Media is always unveiling new trends. Have you ever heard of the Ice Bucket Challenge or the Mannequin Challenge? If not, they were huge trends that swept across the social media world, with everyone from Law Enforcement Professionals, to school teachers and celebrities joining in on the fun.
Staying up to date on these trends can help your food photo (and potentially restaurant) go viral. You can stay up to date by simply doing an internet search about social media trends or browsing the most popular social media platforms like Facebook, Twitter, and Instagram.
Tip 6: Embrace Editing
Editing will make or break your image. You always want to do some basic editing before you post your picture online. Download free or paid smartphone apps such as SnapSeed and VSCO to help you accomplish a professional looking photo.
You will want to play around with the exposure (brightness and contrast) and add any filters that go along with your Restaurant’s aesthetic.
Tip 7: Utilize Hashtags
Last on our list of how to make your food Instagram-worthy is to utilize hashtags. Hashtags are how you are going to get your food photos into the accounts of Instagram Influencers.
An easy way to do this is to search for accounts who feature pictures of food. In their bio, they should let you know the hashtag to use to get a feature. You should be trying to get the attention of these inluencers with each and every picture that you post. Keep a running list of hashtags to use every time you post. You can use up to 30, so really take advantage of this.