23 May 3 Tips To Create the Best Ambiance For Your Restaurant
The personality of a restaurant goes way beyond the food served. A clean, well thought and planned ambiance can help build a cult following to a restaurant and significantly increase the value of each customer. The logic is quite simple: if people enjoy the ambiance, they tend to spend more time in the place, and when they spend more time, they spend more money.
Before even getting to our tips, make a quick assessment of your restaurant right now. Who are your customers? Are you serving dinner to a sophisticated crowd or do you aim to attract a young and relaxed gang for brunch?
Knowing the details of your target audience is paramount in crafting a great ambiance and carving a permanent place in people’s heart based on what you have to offer.
Now, knowing who your target audience is, the next step is paying attention to a few details to
Mind the Light
The lighting, whether natural or artificial, is one of the most important items when creating ambiance, allowing you to set a mood depending on your target audience and the type of environment you want to establish.
Choose the Music Carefully
In restaurants where silence gives way to good, appropriate music, the environment can become much more enjoyable. Like the food, the music should be appropriate and carefully chosen to match the ambiance you are aiming for.
Another thing to consider when addressing the “sound” aspect of the sensorial experience you want to provide is the other sounds aside from the music. Make sure your ventilation system is quiet and doesn’t interfere with the ambiance.
Ensure Great Quality Service
High quality customer service is paramount to the success of companies and service providers as well as being a key factor for better business performance, and in restaurants that wouldn’t be different. In order to establish a cadence of great quality service, you must have thought out standards and a training program to make sure your staff is following each part of the process.
You must also inspire a mindset of customer satisfaction, so that your staff takes it upon themselves to provide great service, even when the circumstances are new and they have not been trained to deal with them.
Now, the most important message here is that the success of a restaurant will depend not only on the quality of its dishes and service, but also on its environment, which should be welcoming and – most of all – appropriate to your audience.
Investing in the environment will help you establish the identity of your restaurant and increase the value of each of your customers.