23 Jun 10 Things to Consider Before Opening Your Restaurant
Opening a new restaurant can be overwhelming. There are many things to deal with, from financing to choosing the right location. Here are ten things to consider before taking the role of a restaurant owner.
1.Owning a restaurant is 24/7 commitment
A restaurant business demands your 100% commitment. Owning a restaurant requires constant presence in the venue which comes with significant sacrifices.
Whether you are renting or buying a venue, knowing your numbers and having a clear business plan is crucial. Nothing will work, unless math works.
One of the most overlooked aspects of opening a restaurant is investing in technology that can help in running day-to-day operations. A good POS system is as important as a reliable staff. Choosing the right restaurant POS system will help minimize kitchen errors, keep accounting books accurate, manage inventory, control costs, prevent theft, track the popularity of your menu items and so much more.
4. Keeping an eye on the competition
It is highly important to know what your competition is doing in order to grow your business. By studying your competition you can discover ways how to improve and make your restaurant unique.
5. Having a concept
Deciding a clear restaurant concept and sticking to it will make a fair part of your success. Your concept will target your audience and position your business on the market; it is essential to have this straight. Your concept or lack of it will eventually form an image of your restaurant.
6. Being Present on Social Media
Being present on social media today is vital to any business establishment. Social media enables you to build anticipation before opening, to get closer to a wider group of people and keep your guests informed and interested. Being active on social media will give you an insight in your guests’ satisfaction and allow you to learn and grow.
7. Setting a Unique Menu
Just as the concept, your menu has to have a character. The ideal menu offers a balance of unique and familiar dishes. You can’t be everyone’s cup of tea and there is no point in trying. Instead, build your unique expression; make it simple but exquisite.
8. Location, location, location
Too often, this is a crucial matter. Make sure your location follows your concept, that there is enough parking around and that the venue is visible from the road.
9. Creating an Ambiance
A pleasant ambience makes guests linger longer and spend a bit more. A perfect restaurant ambience is a combination of a functional layout, successful design solution with a proper lighting scheme, professional and courteous staff, and pleasant background music. It goes without saying that this goes on top of a well-organized and a smoothly running kitchen, and a solid management.
10. Staff and People Management
As much as restaurants are relaxing places for guests they can be highly stressful and tense environment for employees. Your staff will consist of kitchen manager, cooks/chefs, floor manager, trainers, hosts, waiters, bartenders, sales/marketing, etc. Good leadership will make sure everyone do their best, help each other and finally create an amazing team. A good working atmosphere among the staff will definitely reflect on the ambiance and the overall business.